CLIENT:
Personal project
Raising Awareness for a Rare Autoimmune Disease
SERVICE:
Branding / Social
Branding / Social
INDUSTRY:
Healthcare / Wellness
A personal project created to raise awareness for EGPA (formely known as churg strauss), a rare autoimmune disease I was diagnosed with nearly a decade ago. Through bite-sized content and honest storytelling, I aimed to give EGPA a voice and contribute to a more open conversation around autoimmune illness. It helped me process my experience, connect with others, and better understand the gaps in our healthcare system.
Design Impact
I created clear, approachable content using graphics, digestible facts, and honest storytelling designed for social media. The goal was to make EGPA easier to understand, whether you're living with the condition yourself or supporting someone who is. The response was small but powerful. Some posts were saved over 30 times, a quiet sign the content was resonating and being shared. It helped build a meaningful community facing similar autoimmune struggles. Through this project, I shared what I wish I’d had when I was first diagnosed and in doing so, reminded others (and myself) that we’re not alone. It wasn’t just about raising awareness, it was about making people feel seen.
I created clear, approachable content using graphics, digestible facts, and honest storytelling designed for social media. The goal was to make EGPA easier to understand, whether you're living with the condition yourself or supporting someone who is. The response was small but powerful. Some posts were saved over 30 times, a quiet sign the content was resonating and being shared. It helped build a meaningful community facing similar autoimmune struggles. Through this project, I shared what I wish I’d had when I was first diagnosed and in doing so, reminded others (and myself) that we’re not alone. It wasn’t just about raising awareness, it was about making people feel seen.
CLIENT:
Personal project
Raising Awareness for a Rare Autoimmune Disease
SERVICE:
Branding / Social
Branding / Social
INDUSTRY:
Healthcare / Wellness
A personal project created to raise awareness for EGPA (formely known as churg strauss), a rare autoimmune disease I was diagnosed with nearly a decade ago. Through bite-sized content and honest storytelling, I aimed to give EGPA a voice and contribute to a more open conversation around autoimmune illness. It helped me process my experience, connect with others, and better understand the gaps in our healthcare system.
Design Impact
I created clear, approachable content using graphics, digestible facts, and honest storytelling designed for social media. The goal was to make EGPA easier to understand, whether you're living with the condition yourself or supporting someone who is. The response was small but powerful. Some posts were saved over 30 times, a quiet sign the content was resonating and being shared. It helped build a meaningful community facing similar autoimmune struggles. Through this project, I shared what I wish I’d had when I was first diagnosed and in doing so, reminded others (and myself) that we’re not alone. It wasn’t just about raising awareness, it was about making people feel seen.
I created clear, approachable content using graphics, digestible facts, and honest storytelling designed for social media. The goal was to make EGPA easier to understand, whether you're living with the condition yourself or supporting someone who is. The response was small but powerful. Some posts were saved over 30 times, a quiet sign the content was resonating and being shared. It helped build a meaningful community facing similar autoimmune struggles. Through this project, I shared what I wish I’d had when I was first diagnosed and in doing so, reminded others (and myself) that we’re not alone. It wasn’t just about raising awareness, it was about making people feel seen.