CLIENT:
Enfamil
Nourishing connections, one storyboard at a time
SERVICE:
Digital / Social
INDUSTRY:
Infant & Pediatric Nutrition / CPG
Infant nutrition is a high-trust category, and Enfamil earns that trust by showing up for parents in the early, unglamorous months of parenthood. The creative needed to do the same. I developed social concepts, video storyboards, and static visuals for Enfamil. Capturing the real, unfiltered moments of early parenthood through emotionally honest, warm, and relatable storytelling. The focus was to create content that felt authentic to the realities of parenting, allowing the brand to show up naturally in the moments that matter most.
Design Impact
Led the visual storytelling by reviewing and curating key footage moments that emotionally shaped each narrative. Collaborated closely with copywriters to guide typographic emphasis and pacing, while selecting music that enhanced the emotional tone of the work. Prepared storyboard and visual assets for animation, helping transform authentic parenting moments into compelling social-first brand storytelling.
Led the visual storytelling by reviewing and curating key footage moments that emotionally shaped each narrative. Collaborated closely with copywriters to guide typographic emphasis and pacing, while selecting music that enhanced the emotional tone of the work. Prepared storyboard and visual assets for animation, helping transform authentic parenting moments into compelling social-first brand storytelling.
Project Credit
Creative Director: Bethany Dewitt Account Manager: Jessie Brown Copywriter: Elizabeth Reid Art Director: Inga Rumun Production: John Sterling Ruth Studios
Creative Director: Bethany Dewitt Account Manager: Jessie Brown Copywriter: Elizabeth Reid Art Director: Inga Rumun Production: John Sterling Ruth Studios
CLIENT:
Enfamil
Nourishing connections, one storyboard at a time
SERVICE:
Digital / Social
INDUSTRY:
Infant & Pediatric Nutrition / CPG
Infant nutrition is a high-trust category, and Enfamil earns that trust by showing up for parents in the early, unglamorous months of parenthood. The creative needed to do the same. I developed social concepts, video storyboards, and static visuals for Enfamil. Capturing the real, unfiltered moments of early parenthood through emotionally honest, warm, and relatable storytelling. The focus was to create content that felt authentic to the realities of parenting, allowing the brand to show up naturally in the moments that matter most.
Design Impact
Led the visual storytelling by reviewing and curating key footage moments that emotionally shaped each narrative. Collaborated closely with copywriters to guide typographic emphasis and pacing, while selecting music that enhanced the emotional tone of the work. Prepared storyboard and visual assets for animation, helping transform authentic parenting moments into compelling social-first brand storytelling.
Led the visual storytelling by reviewing and curating key footage moments that emotionally shaped each narrative. Collaborated closely with copywriters to guide typographic emphasis and pacing, while selecting music that enhanced the emotional tone of the work. Prepared storyboard and visual assets for animation, helping transform authentic parenting moments into compelling social-first brand storytelling.
Project Credit
Creative Director: Bethany Dewitt Account Manager: Jessie Brown Copywriter: Elizabeth Reid Art Director: Inga Rumun Production: John Sterling Ruth Studios
Creative Director: Bethany Dewitt Account Manager: Jessie Brown Copywriter: Elizabeth Reid Art Director: Inga Rumun Production: John Sterling Ruth Studios