CLIENT:
Enfamil
Nourishing connections, one storyboard at a time
SERVICE:
Digital / Social
INDUSTRY:
Infant & Pediatric Nutrition / CPG
Infant nutrition is a high-trust category. Enfamil earns that trust by showing up for parents in the early, unglamorous months and the creative had to do the same. I joined Oliver Agency to develop social campaign assets for Enfamil: video storyboards and static visuals built around emotional honesty rather than product polish. The brief: find the real moments in parenting, and let the brand feel like it belongs there.
Design Impact
As the visual storyteller, I led the narrative by combing through a large volume of footage and identifying key moments that would emotionally drive the story. I guided typographic emphasis in collaboration with a copywriter and selected music to shape the emotional arc. By preparing these curated assets for animation, I ensured the final piece brought the product’s story to life.
As the visual storyteller, I led the narrative by combing through a large volume of footage and identifying key moments that would emotionally drive the story. I guided typographic emphasis in collaboration with a copywriter and selected music to shape the emotional arc. By preparing these curated assets for animation, I ensured the final piece brought the product’s story to life.
Project Credit
Creative Director: Bethany Dewitt Account Manager: Jessie Brown Copywriter: Elizabeth Reid Art Director: Inga Rumun Production: John Sterling Ruth Studios
Creative Director: Bethany Dewitt Account Manager: Jessie Brown Copywriter: Elizabeth Reid Art Director: Inga Rumun Production: John Sterling Ruth Studios
CLIENT:
Enfamil
Nourishing connections, one storyboard at a time
SERVICE:
Digital / Social
INDUSTRY:
Infant & Pediatric Nutrition / CPG
Infant nutrition is a high-trust category. Enfamil earns that trust by showing up for parents in the early, unglamorous months and the creative had to do the same. I joined Oliver Agency to develop social campaign assets for Enfamil: video storyboards and static visuals built around emotional honesty rather than product polish. The brief: find the real moments in parenting, and let the brand feel like it belongs there.
Design Impact
As the visual storyteller, I led the narrative by combing through a large volume of footage and identifying key moments that would emotionally drive the story. I guided typographic emphasis in collaboration with a copywriter and selected music to shape the emotional arc. By preparing these curated assets for animation, I ensured the final piece brought the product’s story to life.
As the visual storyteller, I led the narrative by combing through a large volume of footage and identifying key moments that would emotionally drive the story. I guided typographic emphasis in collaboration with a copywriter and selected music to shape the emotional arc. By preparing these curated assets for animation, I ensured the final piece brought the product’s story to life.
Project Credit
Creative Director: Bethany Dewitt Account Manager: Jessie Brown Copywriter: Elizabeth Reid Art Director: Inga Rumun Production: John Sterling Ruth Studios
Creative Director: Bethany Dewitt Account Manager: Jessie Brown Copywriter: Elizabeth Reid Art Director: Inga Rumun Production: John Sterling Ruth Studios